The Trench Experience - Burberry.com
I designed this experience to tell the in depth story of Burberry's most iconic product, The Heritage Trench Coat. From its heritage to its production and the individual details of each coat, each of the four chapters inside allows the customer to discover the journey of the coat in the chapter order they choose. They are also able to shop both the Heritage and Tropical Gabardine ranges directly, while experiencing the video content, detail imagery and cell movement as they scroll through each chapter.
This experience can be viewed live on Burberry.com here