Runway Show Experiences -


As part of the relaunch of the Experience section of, I redesigned the February 2017 runway show pages, adding more interaction and movement to make the experience more impactful for the user. I made a selection of the most captivating imagery to use, and scaled the size up to create pages full of fixed background and parallaxes that constantly move to encourage the user to keep scrolling.  Within the content, they are able to discover the key stories of the collection, advertising campaign, music of the show, and the Makers House events.