Cat Eye and Brow - Burberry.com

 

This campaign page was designed for the launch of the Cat Eye make-up range. The playful use of the feline flicks as the user scrolls down the page have the same feel as the cat eye liner product, which is designed to draw bold and graphic lines.  The customer is able to discover the campaign, watch the tutorial and shop the products all in the same destination. On mobile, a more compact version of the design exists, with short videos and textures that autoplay as the user scrolls down the page.

 

This experience can be viewed live on Burberry.com here